How to Start a Catering Business
Whether you’re planning to start your own catering business or you’ve already got a few years under your belt, you’ll need to take some key steps to ensure the success of your business. Among the most important are evaluating the market and demand in your area, establishing a solid concept, obtaining a catering license, inventing what you’ll need, and negotiating a lease.
Create a solid concept
Creating a solid concept for your new catering business is not as hard as you might think. First, decide on a name for your new endeavor. You’ll want to choose a name that is simple to spell and easy to remember. Then, you’ll need to come up with a solid plan for getting your new enterprise off the ground. This includes a good financial plan, a well laid out sales and marketing plan, and a nifty way to track your expenses and sales. A well thought out website will also go a long way in helping your business grow. A POS system and a digital catalog are other nice-to-haves.
Finally, consider a company logo that is not only smart looking, but also clever. In fact, you can even incorporate a QR code for a mobile version of your business.
Evaluate demand in your area
Whether you are just starting out or already operating a catering business, a thorough evaluation of demand in your area is an important step in planning for success. Several factors influence the level of demand in your area. These include weather changes, consumer consumption, and product maturity. A business can use this data to develop new strategies and expand its offering.
A catering business is likely to require a mix of part-time and full-time employees. You will also need to build your customer base. To do this, you will need to identify potential customers, competitors, and key stakeholders. A successful business model should enhance the customer experience and earn brand loyalty among tough customers.
Depending on your business, you may also need to secure financing. There are a number of lenders available, including banks, credit unions, and online lenders. Traditional lenders will require collateral and credit histories. Alternative lenders may offer more funding with fewer restrictions. However, the rates may be higher.
Negotiate a lease
Getting a lease is no walk in the park. There is a long list of things you need to consider when negotiating a restaurant lease. The right partners will help guide you through the process. Almost no two leases are exactly the same.
There are several ways to get a better deal. One option is to negotiate a longer term lease, though it’s usually less profitable for the landlord. During the first year or two, the landlord might offer a reduced rent, or even no rent at all.
Aside from a long lease, you also want to look into a number of perks, such as free food or discounted electricity. You might be able to negotiate for a higher percentage of your gross sales, or a liquor license contingency. You should also consider an exclusivity clause, which restricts the landlord from renting space on the premises.
Get a catering license
Getting a catering license is essential if you are planning to start a catering business. The costs and requirements vary widely by state. The Small Business Administration offers free business counseling for those who are interested in starting a catering business.
If you want to serve alcohol, you will also need a liquor license. Failure to obtain a license can lead to heavy fines and closed doors for your business.
If your catering business will be located in a home, you may need a home occupation permit. Check with your local city or county to find out if you need one. Alternatively, you can save money by starting your business in a smaller building until you expand.
Some states require new businesses to register a DBA. The cost of DBA registration varies by state. You may also be required to pay a fee to the county clerk’s office.